Algenist is certainly a skin care brand to watch. With a unique selling proposition stemming from formulas designed to deliver results in 10 days, the brand, which was acquired in Q3 2016, is in the spotlight. Here, Frederic Stoeckel, CEO of Algenist, talks about the brand’s microalgae-rich products, its recent refresh and what’s in store for 2017.

  1. In August 2016, Algenist was acquired by Tengram Capital Partners. Since its inception in 2011, CEO and Founder, Frederic Stoeckel, has navigated a tumultuous industry, with Algenist landing as a standalone private entity. “Since having been acquired by Tengram, now able to stand on our own, we want to strongly express our vision in the beauty industry and tell our story,” said Frederic. “The last six years have been nothing short of inspiring and we owe it to ourselves to make sure our beliefs, mission and vision are communicated to our loyalists, prospects and the friendly competition.”

  2. The brand’s success to-date is tied to its authentic and innovative background, stemming from biotechnology and the ability to leverage microalgae that is designed to deliver measured and visible transformation in 10 days. “As skin care trailblazers from Silicon Valley, the spirit of disrupting a category is one of the core building blocks of Algenist’s DNA,” said Frederic.

    “Microalgae, which has given us our patented ingredient of Alguronic Acid, is our staple,” he said. “Without it, our products couldn’t continue to produce guaranteed 10-day results and our consumers wouldn’t get the results they have come to expect from us.”

    In a third-party, invitro elastin study, Alguronic Acid displayed a powerful boosting effect on a number of well-known anti-aging ingredients, the company said, including:

    • The combination of Alguronic Acid and [vegetable] collagen was 47 times more effective than [vegetable] collagen alone
    • The combination of Alguronic Acid and hyaluronic acid was six times more effective than hyaluronic acid alone
    • The combination of Alguronic Acid and retinol was two times more effective than retinol alone
    • The combination of Alguronic Acid and vitamin C was two times more effective than vitamin C alone
    • The combination of Alguronic Acid and peptide was two times more effective than peptide alone

    “Since the inception of the brand, we have put Alguronic Acid through the rigors in terms of scientific testing. We have demonstrated its efficacy on cellular regeneration (+55%) and elastin synthesis (+32%),” said Frederic. “And now, we are able to display Alguronic Acid’s incredible ability to boost the effects of key skin care ingredients in the market. Without Alguronic Acid, you are simply not getting the best out of your skin care products.”

  3. Algenist has undergone a visual makeover and brand refresh that went live May 1, and includes an updated website, www.algenist.com, as well as new social media platforms, including Instagram, Facebook, Twitter, YouTube and Pinterest. A new mission statement has also been established: We stand firm – proudly scientific, unapologetically bold. Unmatched performance.


    Several first-to-market technologies are planned for the first half of 2017, along with a “groundbreaking, first-to-market” product launch in August.

  4. Algenist’s most successful products include Complete Eye Renewal Balm, GENIUS Ultimate Anti-Aging Cream, REVEAL Concentrated Luminizing Drops and REVEAL Color Correcting Drops. In 2017, the brand premiered two innovative new products. In January, the brand launched SPLASH Hydrating Setting Mist, a serum delivered in the form of a setting mist; in February, POWER Recharging Night Pressed Serum took the solid serum market by storm.

  5. Both the corporate and sales teams are growing exponentially. “In Q1 our corporate office has grown by 11 people and our sales team by 15 people,” noted Frederic. “We’re prioritizing digital and social marketing while putting a finer focus on market penetration through highly targeted initiatives – something we’ve not done before. We not only want to deliver highly efficacious products, but truly create a market of advocates and loyalists. Our partnerships with Sephora, Ulta Beauty and QVC are of the utmost importance – truly emphasizing the great pride we feel to be included among the impressive roster of brands available. We’re allocating more media dollars to support in-store and online initiatives, increasing our sampling efforts and working more as a team and less as a vendor; we’re extremely proud of the relationships we’ve established in just six years and all to come in the foreseeable and extended future.”