Amazon Business announced the launch of the Amazon Professional Beauty Store on Monday offering stylists, barbers and aestheticians an online shop to purchase supplies. The store includes professional-use products from brands such as Wella Color Charm, RUSK and OPI Professional, plus other beauty supplies typically found in stores such as Sally Beauty and CosmoProf.
“We are pleased to offer those in the professional beauty industry even more selection through the convenient shopping experience our customers love on Amazon Business,” said Steve Kann, Director of Customer Driven Experience, Amazon Business. “Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what’s important: their customers.”
In a blog post, the company noted that many professional stylists work independently and travel to multiple cosmetology stores to obtain the products needed for their customers but can now find everything they need to run their business in one store. In addition to a selection of professional brands, beauty professionals can also take advantage of low prices and fast, free shipping in one to two days on eligible orders with Business Prime.
The new professional-use selection requires a license to purchase products, such as state-issued cosmetology, barber or esthetician licenses. Stylists can create a free Amazon Business account and upload their license to gain access.
Following the news, Sally Beauty’s stock plunged 16%.