Rose Pilato has joined AmorePacific U.S. as Vice President of Marketing for the Korean beauty firm’s newly-created Luxury Division, which includes AmorePacific, cult-favorite Korean luxury brand Sulwhasoo, and niche fragrance French brand, Annick Goutal. Rose will report to Jessica Hanson, President, AmorePacific U.S.

A beauty veteran with more than 16 years’ experience, Rose spent 12 years at Fresh prior to joining AmorePacific. Her most recent position had her overseeing global communications, which included global development and oversight, and management of North American Communications. Her role included brand marketing, public relations, advertising and social media. Prior to Fresh, Rose has held positions at Puig Prestige Beauty, Alison Brod and Intercosmetics.