Amorepacific has been named a CES 2021 Innovation Award Honoree in the Health & Wellness category for its customized lip makeup manufacturing system Lip Factory by Color Tailor. It is the second consecutive year the Korea-based company has been recognized with a CES Innovation Award.
Lip Factory by Color Tailor is an integrated online-offline lip makeup manufacturing system utilizing the AI-based mobile application, Color Tailor, developed by Amorepacific. The app uses a deep-learning algorithm to recommend customized colors. The pigment dispensing system, Lip Factory, then creates the customized color product immediately on-site. In total, Lip Factory by Color Tailor can recommend and produce more than 2,000 shades of lip color.
Amorepacific launched the service at its flagship store, Amore Seongsu, in Seoul, Korea in August 2020. Amorepacific plans to further enhance the algorithm and improve access and convenience for users in the future.
“We are thrilled to be honored again this year with the CES Innovation Award. The Lip Factory by Color Tailor and its recognition by the award demonstrates Amorepacific’s ability to integrate the latest digital technologies like AI with beauty products and services,” said Aiden Park, Ph.D., Vice President of Amorepacific R&D Center’s Basic Research and Innovation Division. “We look forward to presenting more digital beauty innovations that enable new, creative access to beauty.”