Anastasia Beverly Hills has received a strategic minority investment from TPG Capital (TPG), the private equity platform of global alternative asset firm TPG. As part of the partnership, TPG will help enhance the Los Angeles-based brand’s operations and growth, with a focus on e-commerce and international expansion.
“It has been incredible to watch Anastasia Beverly Hills evolve,” said Anastasia Soare, Founder and CEO of Anastasia Beverly Hills. “With the help of my daughter, Claudia, what started as a singular brow studio in Beverly Hills has gone on to become one of the fastest growing companies in today’s global beauty industry. Claudia and I are extremely excited to announce our partnership with TPG. This is the next step in Anastasia Beverly Hills’ evolution. Their minority stake in the company will allow us to reach even more of our loyal fans across the globe.”
Industry sources estimate ABH generates between $325 million and $375 million in sales annually. TPG also has investments in Rodan & Fields.
Together, the mother-daughter team has transformed ABH from brow services to brow products to a high-growth, prestige beauty company. Some of the brand’s biggest accomplishments include its 2014 Contour Kit, which is largely credited with “opening the door” for the brand’s expansion. The launch of Liquid Lipstick wedged it open even wider, and Glow Kit has established its legitimacy. With 17 million Instagram followers, the company successfully uses social media to cultivate its community of consumers, and regularly tops Tribe Dynamics’ top cosmetics brands on social media lists.
“Anastasia, Claudia, and their team have successfully built an authentic, high-growth, and innovative brand that deeply resonates with consumers,” said Paul Hackwell, Partner at TPG Capital. “As investors, we are excited by the opportunity to partner with dynamic entrepreneurs like Anastasia and Claudia to bring their vision to the next level. We are impressed by the company’s differentiated product offering and strong consumer advocacy, and look forward to working closely with management to further accelerate growth.”
Terms of the transaction were not disclosed.