Arcade Beauty has launched a new division, Arcade Beauty Retail [ABR].
Known for innovating sampling solutions for companies such as The Estée Lauder Companies, L’Oréal, Shiseido, and Johnson & Johnson, ABR looks to parlay this sampling expertise to retail-owned brands. The new group will offer end to end, turn-key product development services featuring contract filling, formulation, manufacturing, packaging, and marketing for accelerated speed to market. A focus on eco-friendly packaging and delivery systems, sustainable materials, and traceable sourcing and manufacturing are a key part of the company’s CSR strategy.
Piloted successfully in Europe and rolling out to North America in 2022, ABR also offers a global market catalog of product solutions and packaging innovations dedicated to body care, skin care, fragrance and hair care. These can be run in smaller batches with manageable minimum order quantities and also on a larger scale to meet the high-capacity production and volume needs of any private retail brand.
ABR will use the company’s worldwide network and resources, bringing it as close as possible to key markets in Europe, North America, China, and Brazil to allow for local production and shortened lead times.