Celebrity brow expert, Tonya Crooks, has created seven new products for her eyebrow grooming and shaping line, Arches & Halos, a collection of easy-to-use and affordable items that launched exclusively at Target in July 2019. With a price range of $9.99 to $14.99, the new items look to resonate with consumers thanks to their DIY sensibility, availability at Target, and the fact that eye and eyebrow products are so popular in the age of masks.

Tonya recently sat down (virtually, of course) with beauty writers and editors to talk about the new items, which feature a hand-blended color range that ensure everyone can find his or her perfect shade. Items are hypoallergenic, cruelty-free, and leaping bunny approved. In addition, they’re dermatologist and ophthalmologist tested, and vegan.

“I’ve been doing brows for 17 years and my clients trust me, my everyday clients trust me, my celebrity clients trust me,” Tonya said about the moment Beauty Partners LLC approached her to partner on the brand. “So it has to be up to the level of approval by me,” she explained, “or else It can’t be done.”  Tonya wanted to create luxury products at an affordable price point. “At first, we didn’t know if it could be accomplished but because Beauty Partners has great relationships and they’re such great business people, they were able to pull a rabbit out of a hat and make it happen,” she said.

Here, a run-down of the new product launches.

Microblading Brow Shaping Pen, $12.99
This brow pencil has been designed to offer a microblading look without the needles. The four-prong tip creates lightweight, hair-like strokes for long wearing, buildable brows. Water based, smudge resistant and lasts up to 24 hours. Available in eight shades.

Fine Bristle Tip Pen, $12.99
This pen was created to add dimension and extend brows. It can be used to define an arch, extend a brow tail and add depth to sparse areas. Water-based, smudge-proof and lasts up to 24 hours, it is available in eight shades.

Brow Hero Tint Kit, $14.99
This brow tint features a fine-tip applicator to create precise, natural, hairlike strokes that last up to 72 hours. The kit contains 10 applications of brow hero tint, a dual-ended angled brush and clear brow gel to seal in the color and shape. Available in six shades.

Brow Growth Serum, $12.99
Formulated to nourish, moisturize and hydrate brows from the root while strengthening and protecting them from breakage. This professional-quality brow growth serum aims to deliver noticeably longer, thicker brows in less than four weeks.

Brow Building & Conditioning Primer, $12.99
Designed to go from sparse to fuller-looking brows in less than a month, the soft silicone applicator allows for a precise application, coating brows from root to tip. Rich formula look to shape and structure brows, leaving them tamed and natural looking.

Replenishing Nighttime Brow Serum, $12.99
Time, general wear and tear and makeup applications can make brows look thin, brittle and undefined. This items was designed to nourish and strengthen brows overnight with a replenishing serum in less than a month.

Eyebrow & Lip Waxing Kit, $9.99
This kit uses no heat and involves no mess. The gentle, non-irritating wax formula makes it easy to use for quick brow and lip maintenance between salon visits. Best of all, it includes 24 clear strips and pre- and post-analgesic wipes to soothe skin. The clear strips make it easier for consumers to do themselves—no accidental over waxing.