The topic of aging, especially whether its inevitability is something to fear or embrace, is at the heart of a new podcast series by beauty company Avon. In the series, which launched Friday, September 23, Avon presents five women from the world of beauty, media and business to share their positive experiences of life after 40, what impacts their sense of power as they age, and their changing attitudes to beauty.
In partnership with Marie Claire UK, the podcast follows research led by Avon that shows that two-thirds of women globally feel their confidence is improving as they age (67 percent) and how aging is not something to fear (63 percent). In the wake of the pandemic, nearly three-quarters of women (72 percent) now want to focus on looking healthy rather than young.
The Power in Ageing podcast series which is being supported by Spotify, Amazon Music, and Apple Podcast, is hosted by Andrea Thompson, Editor-in-Chief of Marie Claire UK, and features her in conversation with various female powerhouses, including Anna Whitehouse, also known as podcast host MotherPukka. Anna, 41, is a broadcaster and influencer who talks passionately about campaigning for flexible working and how men need to be allies in the fight for gender equality.
Also featured is Poorna Bell, 41, an award-winning journalist, motivational speaker, published author, and powerlifter. Poorna’s husband passed away by suicide while she was still in her thirties. During her podcast Poorna explains how powerlifting helped her through her grief and challenges the stereotypes which hold other women back from weight training.
Olympian and life coach Michelle Griffith-Robinson, 50, explores during her podcast session how she has helped other women achieve their ambitions, as well as the impact of perimenopause and the challenges in navigating this life stage.
South Africa’s first Black female winemaker, Ntsiki Biyela, 44, who is also a two-time finalist for Most Influential Women in Business and Government, discusses how she overcame prejudice by spotting untapped potential within it.
The series caps with Katie Joynson, 53, and how she set up her thriving Avon business at the age of 50 after a career in IT. She is now a Sales Leader and was awarded Star of the Year at the UK’s annual Direct Selling Awards this past March. In Katie’s episode, she discusses how finding a fulfilling new career has helped her regain the power she once lost.
The podcast series comes on the heels of Avon’s global The Power in Ageing report which charts opinions of women across seven countries and three continents, as the beauty giant and its team of scientists and experts discover what it really means to age in 2022.