Kristine Cryer, most recently VP Global Product Development at StriVectin, has joined Aware Products as EVP Sales, Marketing and Product Development.Aware, a contract manufacturer of hair care, bath and body and skin care products, developed the new role for Kristine, a 20-year veteran of the beauty industry, including roles at Frédéric Fekkai, Aveda, Laura Mercier and The Body Shop.

“Having led product development from the inside, Kris has a first-hand understanding of our clients and the demands they face with regard to specific product attributes and speed to market.Her practical knowledge of the latest trends in the marketplace and the breadth of the competitive landscape will prove to be a vital strategic resource to our clients in their quest for product excellence and innovation,” said Chuck Greenberg, Chief Executive Officer of Aware Products.

“I’m very excited to join the Aware team and to work with its great group of clients,” Kristine said in a statement.“It’s a crowded and competitive industry, and increasing product developers and marketers need a real partner in their quest to create something that’s new and relevant, and get it to market quickly.I look forward to bringing my knowledge and experience to each of them to help further differentiate their brand offerings through positioning, ingredient technology, product performance and unique formula textures that they will only be able to achieve with a partner like Aware Products.”