When life returns back to normal, consumer shopping behaviors will undoubtedly have changed. How can consumers be encouraged to still shop in-store or visit their local salon, while also ensuring not only their safety, but their consumer confidence and trust? BASE Beauty recently conducted a survey among consumers dreaming about returning to shopping for beauty IRL to find out how their habits would change post-COVID-19. The below report reveals the results and insights that stemmed from the virtual survey, as well as recommended solutions to help the retail and professional community meet consumers evolving needs.