Male influencers, the so-called “Beauty Boys,” have built loyal social media fan bases over the past several years and crossed over into the mainstream in a major way. While men in makeup is not a new phenomenon, 2016 increasingly saw male influencers take on roles at the forefront of the industry, collaborating directly with brands on product launches and even launching their own brands. Here, a sampling of the top Beauty Boys and the powerful progress that they made on social last year.
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