Several beauty brands have joined together to spread awareness and provide support for mental health in collaboration with the National Alliance on Mental Illness (NAMI), an organization dedicated to building better lives for people with mental illness and their loved ones. On Mental Health Awareness Day, May 20, the coalition of brands which include Rare Beauty, Loum Beauty, Josie Maran, Philosophy, Naturopathica, Kopari, Wander Beauty and Healist Naturals, will generate Instagram Live programming across their social media platforms.
“NAMI is thrilled to collaborate with our beauty industry partners on Mental Health Action Day and applaud their efforts to prioritize mental health by moving from awareness to action,” said Katrina Gay, NAMI Interim Chief Development Officer. “We believe that accurate storytelling on social media by beauty brands speaking honestly about mental health concerns and portraying diverse, real-life imagery—has the potential to make a difference and engage people looking for help. We can work together to help create a community where no one feels alone in their struggle.”
Kat Bryce, Co-Founder of Loum Beauty and lead organizer of the campaign with NAMI said, “Our Loum Beauty Under Pressure White Paper revealed to us the huge impact our mental health has on our self-esteem, confidence and sense of feeling beautiful and our industry can play an important role in this conversation, in raising awareness around mental health issues but importantly also in providing support and education to equip our audiences to take positive action. We’re thrilled to partner with NAMI and brands across the beauty industry to show our communities they are #notalone this Mental Health Action Day and moving forward.”
Results from the white paper showed that almost two thirds of women in the U.K. and U.S. said that their stress levels have increased since the pandemic and 67 percent of women want to do more to find calm in their lives post-COVID. Self-care has become a trusted source of calm, with 41 percent of women saying they found that maintaining their beauty regime helped keep them positive, and 70 percent find their skin problems reduce significantly when they’re calm versus when they’re stressed.
“The last year has shone a light on our mental health, and with stress, anxiety and burnout at all-time highs, there has never been a more important time to act,” said Kat.