Beauty data and research company, Poshly Inc., is rebranding to Lucky Analytics. The platform uses insights from more than one million consumers to help brands ideate, hone messaging and develop packaging and make creative decisions.

“When Poshly was incorporated in 2011, the company’s scope of work was more narrow compared to where it is today. After nearly 10 years in business, our customers and consumer members have pushed us to continue growing, especially with more global reach than ever before and with more category coverage,” said Doreen Bloch, CEO of Lucky Analytics. “We are delighted to start this new decade with a name that reflects the expanded vision that we have for the company and that is more aligned than ever before with what our customers are looking to achieve with their product launches.”

Consumer members can visit seven category-focused new websites launched by Lucky Analytics to get access to exclusive, free products by answering Q&As. The flagship site which focuses on beauty is TheBeautyLucky.com. The other six sites include:

  • TheFashionLucky.com
  • TheHomeLucky.com
  • TheShoesLucky.com
  • TheToyLucky.com
  • TheSportsLucky.com
  • TheTravelLucky.com

Brand clients can visit luckyanalytics.com for more information on how to use the platform for product development and R&D, marketing, business intelligence, and more.