This week’s Beauty Scene focuses on newness from IT Cosmetics, Milk Makeup and R+Co. From a new skin care and makeup range inspiring confidence in women of all ages, to a cannabis seed extract-infused primer, to a first foray into fragrance, makeup and temporary hair color from a hair care empire, here’s what you need to know.
IT Cosmetics’ Confidence Journey
Late last month, IT Cosmetics invited press, influencers, dermatologists and makeup artists to experience a ‘confidence journey’ featuring its latest launches in the categories of skin care and makeup. The new range is an expansion of its Confidence collection, which already includes several skin care and makeup items. All products are sold on the brand’s site, itcosmetics.com.
First up is a new, full-coverage base called Confidence In a Foundation ($32), which boasts a velvet-matte finish. Launching in an impressive 48 shades, the oil-free foundation is designed for all skin types (in addition to tones) and hydrates despite a weightless feel. It features ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalene.
If only Nora Ephron lived to see IT Cosmetics’ epic new neck cream, Confidence In a Neck Cream ($52). Claiming to be “shapewear for your neck,” an accompanying citrine roller for $36 is also on offer. It aims to transform the appearance of the neck, decollete and chest thanks to a tri-structural complex, shea butter, ceramides, fucoidan seaweed extract and niacin.
A lighter take on its bestselling Confidence In a Cream is the brand’s new Confidence In a Gel Lotion ($36), formulated for three days of hydration in one step. It’s oil-free and weightless, helping to smooth the appearance of fine lines thanks to ceramides, glycerin, cactus flower extract, in addition to a tri-smooth water gel complex.
Last, It Cosmetics launched a surface cell renewal cream in a pink tint designed for more mature skin, called Confidence In a Cream Rosy Tone ($48). Designed to help revitalize as it hydrates skin, the cream is designed to gently exfoliate dull skin cells and stimulate surface cell renewal. Rosy pigments provide a more youthful look. The formula also features iris root, peony extract, aloe leaf juice, squalane, chickpea extract and lipohydroxy acid.
Milk Makeup Launches Hydro Grip Primer
The vegan makeup range is launching a new primer, called Hydro Grip Primer, launching March 8. Available for $30 on milkmakeup.com, this dual-use primer can be used the usual way, of course, but can also be used as the last step in a skin care routine for a glassy-skin look. Its gel formula is clear, so it works for any skin tone. Packed with skin care ingredients, Hydro Grip Primer hydrates thanks to hemp-derived cannabis seed extract while blue agave grips onto the skin to help keep makeup in place all day. This product joins the brand’s existing range of cannabis seed extract-infused items, which includes a mascara and a brow gel, capitalizing on the cannabis trend in beauty and wellness.
R+Co Backstage Collection
Hair care brand R+Co is launching its new Backstage Collection this month, a trio of gel formulas.
The first item in the new lineup is Dark Waves Fragrance Gel, which is designed to be applied to the pulse points or to the hair via fingertips. The romantic fragrance is available for $28 on randco.com.
Next up is Magic Wand Brow Gel, R+Co’s take on a brow tamer. This clear formula is non sticky and provides a full or feathered brow look. This arch groomer retails for $20 on randco.com.
Last, R+ Co is launching Art School, a root touch-up gel. Competing with touch-up powders, gels, and more permanent formulas on the market, this product is designed to be used by putting two drops of into the palm and rubbing between fingers. This breaks up the encapsulated pigments, which can then be applied to dry hair for temporary coverage. The root coverage, available in black and light brown, is also buildable. This product retails for $20 on randco.com.
