Fenty Beauty Announces Inclusive Concealer Line

Rihanna’s Fenty Beauty line disrupted the beauty industry when it debuted with 40 shades of its Pro Filt’r Foundation, setting a new standard for inclusive beauty. Now, the brand is gearing up to expand its shade range with 10 new foundation color offerings, and 50 new shades of its new Pro Pro Filt’r Concealer, $26. The announcement was made on New Year’s Day on both Rihanna’s and the brand’s respective Instagram accounts, alongside a video of the singer showing off the concealer, which is described as creamy, crease-proof and longwearing. Additional launches include 8 truly translucent shades of its new Pro Filt’r Setting Powder ($32) as well as 3 new beauty tools: Powder Puff Setting Brush ($34), Lil Precision Makeup Sponge Duo ($18), and Precision Concealer Brush ($26). All products will become available on January 11 at fentybeauty.com, Sephora and Harvey Nichols.

Is 60 the new 40? Morphe Debuts Extensive Complexion Range

Morphe will be releasing its first complexion product, Fluidity Foundation, in 60 shades. The full coverage foundation will retail for $18. To help consumers identify their correct shade, the color offerings are broken down into five areas: Light, Medium, Tan, Rich, and Deep. Within those categories the shades are further broken down by four undertones: Cool, Neutral, Olive and Warm. Alongside the foundation, the brand is planning to launch an assortment of 31 concealer hues for $9 each and 15 shades of setting powder for $12. Two primers, The Equalizerand The Revitalizer, will also become available for $12 each. All products will be available at Morphe’s stores and on the brand’s website on January 17.

Casey Holmes Partners with Physicians Formula for New Items
Physician’s Formula is set to launch its first-ever influencer collaboration with Casey Holmes on January 4 in partnership with Ulta Beauty. Casey, who has 1.7 million followers on YouTube, 1 million on Instagram and about 500,000 followers on her blog channel, collaborated with the brand on an assortment of palette shades for face, eyes and lip. Casey has been a big fan of the brand’s Butter collection since its launch in 2016, and Physicians Formula saw an organic fit with the influencer in collaborating on new Butter items. “Beauty fans are smart and they know when a partnership is honest. Her authenticity, genuine love for the product, and ability to connect to her fanbase made this partnership a no-brainer,” said Alice Chen, Vice President of Marketing, Physicians Formula & Head of Corporate Communications, Markwins International. “Casey was involved in every step of the product development process: from testing the formula to choosing and color-matching shades to naming each property to providing input on the look-and-feel of the palette.”

“I’ve been using the Butter Bronzer forever. I’m always talking about it and the highlighters,” Casey said, adding that formulas “are different from anything else,” especially in a drug store setting. “It just melts into your skin, and it smells like summer”. The limited-edition Physicians Formula Butter Collection X Casey Holmes Palette features a bevy of Butter essentials including Butter Bronzer, Butter Blush and Butter Highlighter, along with new introductions, Butter Lip Cream and Butter Eyeshadow shades. Butter Paradise Eau de Toilette is back to make the set complete. It will be launching at physiciansformula.com Friday and will be coming soon to Ulta and Ulta.com.

The Butter franchise continues to be the brand’s top franchise and has maintained the #1 bronzer spot at mass since its launch. “We have a robust plan to continue to expand Butter, and this collaboration is a way for us to leverage our award-winning formulas with Casey’s expertise to bring in new fans of the line,” said Alice.