This week’s Beauty Scene is all about rosehips and rosé, plus an innovative recycling initiative benefiting Indian women, and a new hair-focused pop-up. Here’s what you need to know about each initiative.

Pai Skincare Light Work Rosehip Cleansing Oil
Targeting consumers who tend to feel irritated after removing makeup, Pai’s latest effort does the job gently and without excess waste in the form of cleansing wipes or cotton pads. Pai found that 45% of women have reactions to makeup remover, per a survey conducted with 200 women in the U.K. Pai’s solution is this new cleansing oil, featuring a gentle formula formulated with organic castor oil, sunflower oil and olive oil to combine with oil on skin, i.e., excess sebum.

The Light Work Cleansing Oil’s slip and spreadability allows for cleansing without wiping, rubbing or tugging, which can compromise skin’s elasticity. The detergent-free and preservative-free product’s rosehip fruit extract gives it its signature orange hue, while imparting a scent created by a blend of basil, orange, geranium, lime and jasmine essential oils.  Pai Skincare Light Work Rosehip Cleansing Oil retails for $56.

Physicians Formula Launches New Rosé All Day Products
Drug store mainstay Physicians Formula hosted beauty writers and influencers this week at a dinner (accompanied by strategic rosé pairings) at City Vineyard to celebrate the launch of new products to its Rosé All Day range. New items include the Rosé All Day Moisturizer SPF 30, Rosé Day To Night Eye Cream, Rosé All Day Petal Glow Highlighter, Rosé Take The Day Away Cleanser, and a Limited Edition Rosé Bouquet Kit containing several products in the range. The existing collection includes a serum, elixir, setting spray and restorative cream. The Rosé All Day/Night range items retail for $14 to $17 exclusively at Walmart and beginning July 3.
The Body Shop Community Trade Recycled Plastic Initiative

The Body Shop has partnered with Plastics for Change to create the first Community Trade Recycled Plastic initiative from Bengaluru, India. The program highlights the human aspect of the plastic crisis and how the brand is working to fight more than just plastic pollution. To that end, The Body Shop is purchasing this plastic to use in making its 250-ml hair care bottles, and is set to purchase an additional 250 tons to create nearly 3 million bottles by the end of 2019. In addition, within the next three years, The Body Shop will use this community trade-recycled plastic across all PET plastic used, amounting to more than 900 tons of plastic, empowering more than 2,500 waste pickers, many of whom are women living in urban communities in India. The women sift through untreated waste to try to make a living, working in terrible conditions and who are shunned by society.

Amika Popup Experience in NYC
Opening Friday, May 10 through Memorial Day Weekend, Brooklyn-based hair care brand Amika is showcasing its new pop-up experience. Dubbed an interactive exhibit-meets-retail, the vibrantly-colored space is located at 430 West Broadway in Manhattan.

“As a brand available through a network of independent salons and Sephora stores, Amika has little opportunity to engage with our community directly,” said Chelsea Riggs, Brand President of Amika. “We sought to design a space where we could bring the brand to life and give a peek into the ‘world of Amika’ for Amika fans and newcomers.”

Designed in partnership with Vita Raykhman, Amila’s Creative Director and Harry Nuriev of Crosby Studios, the store features retail and experiential elements to inspire and create a sense of community — plus there’s a communal hair styling station. There’s also a “hair confessional” room, complete with a drawn shade for complete privacy while one confesses hair concerns to a professional. The brand also has its styling products and tools available for purchase — such as its newest heat tool, the Deep Waver, which creates beachy texture effortlessly. Several instagram able moments round out the space.