Impressing blogging influencer, Amber Katz, is difficult. But this week’s beauty launch events didn’t disappoint. In turn, Amber provided CEW Beauty Insider a roundup of what she saw, from a glossy skin-inducing launch at Jergens, to a perfectly-pigmented natural makeup debut from Dr. Haushka to an Instagram-friendly, gilded personal care trio by Scentbird.
Jergens Shea Butter Wet Skin Moisturizer
Beauty editors, writers and influencers attended a breakfast at NYC’s Claudette in Greenwich Village to learn about the benefits of Jergens’ new addition to its Wet Skin lineup. Jergens launched its Wet Skin Moisturizer franchise a few years ago and has offered a few scent profiles, but now the brand is changing the game with its latest time-saving, nourishing formula. Available in October 2018 in grocery, mass retailers, and drugstores for $9, Jergens provides its hero in-shower lotion in a new shea butter formula. Given the success of its standard shea butter-infused lotion, this version will likely resonate with the time-pressed millennials who are already enjoying the moisturizing-on-the-go/single-step convenience of the Wet Skin format.
Its inclusion of shea butter delivers instant hydration for up to four times more radiant skin, thanks to shea oil, an ingredient rich in natural vitamins and fatty acids. The oil-infused formula works well for those with dull, dry skin by protecting the skin’s natural oils while locking in moisture, ensuring skin looks and feels hydrated. It’s hard to create a skin care product that is good fodder for a photo-worthy before and after for our increasingly visual world, but this one does the job well: It leaves a shiny, glossy finish, almost like a top coat for skin.
ScentBird Lush Gold Collection
This is the first ScentBird capsule collection from the scent subscription startup, which was founded in 2014. Formulated with 24K gold, jojoba, and sunflower oils, this trio of vanilla-scented personal care items evokes straight-up luxury. Available as a gift set or a la carte, the capsule collection features a Silky Conditioning Body Wash, a Radiant Beauty Oil, and a Shimmering Lip Oil.
From its Instagrammable clear and white packaging housing the gold-flecked product (save for the Shimmering Lip Oil, which is housed in a gold tube) to its simple branding, to its crowd-pleasing vanilla aroma, this trio hits all the self-care rubrics for which millennials are searching. The new items are available on the brand’s website, scentbird.com.
Dr. Hauschka Fall Look Collection & Regenerating Day Cream Complexion
Longtime natural beauty brand, Dr. Hauschka, is upping its makeup offerings with a gorgeously packaged, limited-edition makeup collection. It contains an eye shadow palette featuring two matte and two shimmery shades formulated with mineral pigments designed to take looks from day to night. There’s also an illuminating fluid to highlight, featuring mineral pigments and plant extracts, as well. A neutral, rosy hued Lip Crayon and a vibrant, turquoise Volume Mascara round out the collection. In the realm of skin care, the brand is launching a Regenerating Day Cream Complexion, which is a tinted moisturizer in a blendable warm yellow tint that impressed with its brightening effect. Created to nourish dry, dehydrated skin, the smoothing formula is enhanced with light-reflecting mineral pigments to even out your complexion. Formulated for mature skin types, this moisturizer combines the skin-saving benefits of a moisturizer with the blurring properties of makeup to leave skin looking flawless. It also boasts a light, aromatic scent that dissipates once it’s absorbed into skin.
Its formula features organic ingredients like red clover, a hero Dr. Hauschka skin care ingredient known for its vitality, and extracts of lady’s mantle, kalanchoe and horsetail help provide moisturization and support renewal. Light-reflecting mineral pigments blur fine lines and wrinkles while seamlessly adapting to the consumer’s skin tone, helping to conceal dark circles and imperfections.