The Connected Consumer is a feature series focusing on digital as it touches the beauty consumer. Virtual reality try-on tools have made it easy for consumers to discover and experiment with the latest trends anywhere and at anytime. In-store, innovations such as diagnostic tools and point-of-sale holograms, bring a new dimension to the experience and generate social content. Click below to access an infographic by Women’s Marketing to discover how tech is impacting beauty retailing and how consumers are engaging in the digital realm. In November 2018, CEW will host its second annual The Connected Consumer Conference, presenting speakers from the most relevant brands, retailers and forecasting agencies discussing the latest trends in digital and social media.