Influence Nation, a multi-vertical influencer agency, is looking to tap the strategic expertise of niche beauty influencer platform, Beauty Stat, with a new partnership. The deal, which came into effect Sept. 20, looks to have BeautyStat Founder, Ron Robinson, in the new role of Managing Director of Influence Nation, where he will bring his expertise in developing influencer programs in beauty to the larger firm’s other verticals, including fashion, lifestyle, oral care and consumer electronics.

Beauty Stat works with 500 influencers in the US; the partnership will give it a global platform as Influence Nation has 3,000 influencers globally with offices on every continent around the world.

“What’s exciting is that we can now help brands with global rollouts. Prior to this partnership BeautyStat could have only serviced them domestically,” Ron said.

Led by Jordan Rolband, President and Founder, Direct Focus Online, the parent of Influence Nation, the new partnership will allow Jordan to “bring our talent and expertise to focus on building partnerships with widely recognized brands and premium influencers.”