In addition to being an official word in Webster’s Dictionary, inspiring the name for a new ABC TV series and keeping content on social media thriving, the selfie is behind both a new website and skin care app that aims to deliver top notch products and professional advice based on a skin care analysis of one’s selfie. Jonah Shacknai, no stranger to the derm business as the Founder of Medicis, the maker of Restylane and Dysport, which he sold to Valeant Pharmaceuticals International for $2.6 billion in 2012, is behind the new technology. In partnership with Canfield Scientific, the leading digital image acquisition and analysis company in the world, Jonah has developed SkinBetter, which basically takes the complexion analysis technology typically found in doctor’s offices and puts it in an app.

This is how it works: After a consumer takes a selfie, she uploads her photo to the app, answers a brief yet comprehensive questionnaire about her skin care routine, and within minutes she receives a detailed skin analysis on wrinkles, brown spots, redness and emerging brown spots, along with product recommendations sold on Product recommendations follow a good, better, best model, so as to offer consumers price flexibility. Brands sold on the site incude SkinMedica, SkinCeuticals, Roloxin Lift, Replenix, Nia24 and M2. Items have been curated by some of the top dermatologists in the world, including Dr. Frederic Brandt, Dr. Patricia Wexler and Dr. Doris Day, all of whom are on SkinBetter’s board of experts.

“It’s extremely sophisticated and advanced technology that typically operates on a fixed-based camera installation,” explained Jonah, such as in physician’s offices and health-focused retailers, such as Whole Foods.

A partnership with Allure magazine looks to drive skin care aficionados to the site, which Jonah expects to target 30-year-old women and older with an average household income of $75,000. The site, which is updated daily with content, has a navigation bar on the homepage that can route users to options of how to analyze their skin, a place to shop for products, an explanation of the technology and Skin101, which links readers to content shared by Allure. There’s also a page where readers can peruse the company’s board of experts, a helpful glossary of skin care and dermatology terms and detailed explanations of which products do what for skin.

The site, which launched October 13, has already acquired 100,000 visitors. Jonah’s three-year goal is to gain 1 million consumers who will regularly check in on SkinBetter to follow their skin health progress (selfies will be stored on the site.)

Jonah tips his hat to other innovations in digital beauty seen this year, namely L’Oréal’s new virtual makeup tool. “But in terms of skin care, SkinBetter is quite unique,” he said.