Some of the biggest brands in beauty are busy getting the word out on their launches. Here, the buzz on an in-shower hair sleekening treatment; calming and energizing face mists and an astrologically-inspired lip balm.
Garnier is launching several new skus in hair care, skin care and hair color for January. First up is an innovative new product called Garnier Fructis Style Sleek Shot In-Shower Styler ($4.49). Designed to cut down on blow drying time, this mix-in oil is meant to be blended with shampoo in equal parts in the shower. Then there’s Garnier Micellar Eye Makeup Remover Pads, bringing Garnier’s uber-popular micellar cleansing water to makeup remover pad form. Retailing for $9 for 100 pads, items boast a gentle formula infused with aloe to soothe the delicate eye area while removing makeup without greasy residue. In hair color, there’s Garnier Express Retouch, an instant hair concealer. Available in four shades, Express Retouch is equipped with a cushion applicator for targeted camouflaging and quick, easy touch ups. Enriched with mineral clay and pearls, the formula is transfer-resistant and can be used in between hair color applications. It’s available in black, light brown, dark blonde and dark brown shades and will retail for $10.
At an event last week, Olay launched four new skin care products and revealed two line extensions for the brand. The launch event featured a mock product lab, Instagrammable moments, drinks and appetizers, in addition to a special stand-up performance by comedian Sasheer Zamata. First up were Olay Clay Stick Masks, designed to micro-exfoliate and remove skin-dulling impurities with Kaolin clay. Retailing for $10 and available in three varieties, Pore Detox, Fresh Glow and Fresh Reset, the masks feature active ingredients such as black charcoal, pink mineral complex and white charcoal, respectively. In skin care, there’s Olay Mist Ultimate Hydration Essences. Available in Energizing and Calming, these skin care spritzes are becoming increasingly popular for their portability and ability to refresh makeup on-the-go. These items were actually designed with Gen Y in mind, as simple, convenient self care solutions. Line extensions spotlighted at the event include Olay Brightening Eye Cream ($25), Olay Whips Fragrance-Free in Total Effects SPF ($29) and Regenerist ($29). The brand also launched two new product lines in the mask and mist categories.
The LVMH-ownedbeauty brand has long partnered with astrologist-to-the-stars, Susan Miller. And now the two have launched a new collaboration: Sugar Lip Treatment Advanced Therapy Zodiac. Fresh hosted a special appearance featuring Susan for editors, writers and influencers recently in SoHo where attendees could view the brand’s holiday gift offerings and learn about the new partnership. Out now, the Sugar Lip Treatment Advanced Therapy Zodiac Collection features 12 treatments from the best-selling advanced therapy collection. Each treatment represents one of the 12 signs of the Zodiac and is sold on fresh.com for $26 each. The balms boast astrology-inspired packaging while providing the same non-tinted nourishing benefits as the original Sugar Lip Treatment Advanced Therapy. The treatments are sold separately and Fresh.com is also offering an exclusive online horoscope by Susan Miller. The founder of the award-winning website Astrology Zone and a best-selling author, columnist, and lecturer, Susan has millions of devoted followers around the world. Tapping into a wider cultural interest in astrology, this collection lets consumers take advantage of that while taking personalization to a new level for holiday gifting.