Skin care brand Biossance is aiming to be the go-to resource for education on clean beauty with the launch of its new platform, The Clean Academy. The site, cleanacademy.com, debuted last week, and features a series of seven informational videos hosted by Queer Eye star, Jonathan Van Ness, alongside scientists, environmental activists and industry experts. Topics covered include ingredients to avoid, decoding labels and how to create a cleaner beauty routine.
“The Clean Academy is the modern expression of our leadership in the clean beauty space,” said Catherine Gore, President of Biossance. “We’ve put our focus on creating fact-based content that cuts through the jargon and addresses the biggest questions and concerns voiced by consumers in a rapidly growing – and increasingly complex – segment of the beauty industry.”
According to a recent Kline report, manufacturers’ sales of natural personal care products continue to increase at a rapid pace and is expected to reach over $9 billion in the United States by 2023. However, the absence of a regulatory standard for terms such as “natural” or “clean” limits consumer purchasing confidence – a problem the platform is hoping to solve by empowering consumers with education so that they can make more informed beauty choices.
The Clean Academy will continuously update content to address new developments in ingredients, clarify terminology and provide actionable advice. In the coming months, the program will expand to include community-driven events, social content and exclusive perks.