Birchbox Buys JolieBox, Enters Europe
Birchbox can now call itself a global company. The New York-based online beauty, grooming and lifestyle sampling site announced Thursday it had acquired Paris-based JolieBox. The deal extends Birchbox’s current brand partners to more than 400 internationally and brings it into France, Spain and the U.K., where JolieBox has business units.
BY Aubree Mercure | PUBLISHED September 14, 2012
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