Lip Lab by Bite is opening a boutique in Las Vegas, the company’s fifth location. The 1,030-square-foot store, scheduled for Nov. 6, looks to combine high-quality product with customization yielding bespoke lipstick via a state-of-the art rapid heating/cooling machinery and high-speed mixers. Customers can customize not only their shade, but also their lipstick’s flavor—fruity, floral or fresh—as well as its finish—matte, stain, luminous or sheer. Customers also get to name their lipstick and have it engraved. An oval-shaped layout ensures safe client interaction across the space. A private room is on offer for groups of up to three guests during the current social distancing restrictions—and up to seven guests when restrictions are lifted.

For those opting for a virtual experience, online consultations with a Color Expert are available at Pricing for Lip Lab At Home is $50 for one custom lipstick and $100 for two custom lipsticks plus a complimentary Bite Beauty Agave and Lip Care Kit.

Bite was founded in 2011 by Suzanne Langmuir, and was one of the first clean lipstick brands in the beauty industry. Bite was acquired by Kendo, Sephora’s brand incubator, in 2014. In addition to its brick and mortar stores, Bite is sold exclusively at Sephora.