Brand: Danessa Myricks Beauty
Founder: Danessa Myricks
Sales: $5 million to $10 million (estimated)
Distribution: Sephora.com and Sephora U.S., Morphe, Beautylis.com, Cultbeauty.com, professional beauty stores and beauty boutiques worldwide.
Launch History/Unique Proposition: Danessa Myricks Beauty has taken makeup out of the box. All are invited to discover an inclusive world of beauty with no boundaries Beauty can feel like an exclusive world, according to Danessa. Her eponymously named beauty brand was founded in 2016 on the principle that race, gender, age and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When the brand launched, Danessa reimagined what makeup could be and developed innovative multifunctional products that work every place on every face. “Our high-performing products give makeup artists and consumers alike the freedom to play outside the box,” she said.
“As a self-taught artist with limited resources, I had to get creative with the products I had access to. Over the years I learned how to create stunning looks while using products in unconventional ways. When I launched my own brand, I knew I didn’t want to do what everyone else was doing. I wanted every person to feel like they had found a brand that represented them and gave them freedom to enjoy makeup. I love that no one else makes products like we do, and we will continually strive to innovate in the beauty space.”
What are you hoping the Biden/Harris administration will bring to the business world over the next four years: Danessa hopes to see ongoing support of the small business. She’s looking forward to improved foreign relationships with countries around the world with the hopes of removing or minimizing tariffs that are crippling to small businesses.