Brand: Black Girl Sunscreen
Founder: Shontay Lundy
Sales: $5 million to $10 million (estimated)
Distribution: 1100 Target locations across the U.S., several Ulta Beauty locations
Launch History/Unique Proposition: Black Girl Sunscreen launched in 2016, specifically crafted for women of color, and is formulated to leave no white residue on skin.
2021 Goals: Shontay plans to create more awareness for Black Girl Sunscreen and educate people of color on the health benefits of wearing sunscreen. The brand also hopes to expand availability in more retail stores.