Makeup and skin care service destination, Blushington, is expanding into new categories, namely hair services. Launching September 9 are blowouts and dry styling, alongside its makeup and skin care services, to be available at Blushington’s new Columbus Circle flagship in Manhattan.
The company is also rolling out franchising opportunities to expand its brand reach. The company cited that the beauty services industry has proven to be one of the biggest U.S. business success stories as consumers have returned to their pre-pandemic habits, with McKinsey & Company valuing the market at $57 billion in 2021 and IBISWorld estimating that blow-dry services alone represent an $11.3 billion industry.
The flagship and franchise program will be complemented by the brand’s digital business developed during the pandemic, broadening the company’s reach nationwide.
Blushington Chairman and co-founder Mark Maron, who is the Managing Partner of The Latigo Group, an L.A.-based real estate development company, commented, “This is an ideal time for Blushington to return to brick-and-mortar and launch its franchise program. The pandemic has created a surge of interest among individuals seeking to own their own business, and we believe our franchising opportunity will be highly attractive to beauty entrepreneurs.”
Natasha Cornstein, CEO of Blushington, worked furiously during the pandemic to reinvent the company, becoming a fully omnichannel business in the process.
“To meet consumers’ pent-up demand and growing preference for convenience and personalization, we’re opening a new Manhattan flagship providing three of the most in-demand beauty services, all under one roof. Our planned launch of franchising opportunities will only further expand our brand,” Natasha said.
The Blushington flagship will also offer bridal consultations, everyday makeup instruction, teen classes, team-building outings, and private events. Blushington’s complete suite of blowout and makeup services will be available to consumers at their home, hotel, or on location.
Additionally, the flagship will include a retail boutique featuring a curated product edit from some of the world’s leading independent beauty brands, including 111SKIN, Anastasia Beverly Hills, BeautyRx, BeautyStat, Erborian, and Ilera Apothecary.