Ever wonder how female athletes do what they do and emerge looking so incredible?

In a mix of social media and beauty marketing, Bobbi Brown Cosmetics is partnering with four female extreme athletes and will be capturing original footage working at their sport while wearing the Bobbi Brown Long-Wear eye makeup under the campaign #LongWearLifeProof. The goal is to show how makeup remains intact under extreme conditions.

This will be the first time a prestige color cosmetics brand has partnered with female athletes as brand ambassadors, allowing the ambassadors to control the content, as well. “I have always loved and admired athletes. I think female athletes are some of the most beautiful women in the world, so it was only a matter of time before we found a way to partner with them in a much bigger way,” said Bobbi Brown, Makeup Artist, Founder and CCO of Bobbi Brown Cosmetics.

The athletes showcased will include American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; three-time Olympian and seven-time X Games Medalist, snowboarder Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino. Bobbi chose Kelia, Roberta, Julia and Hannah because these four women are “extraordinarily admirable and unique.”

“Kelia is a three time surf champion already at the age of 21; Roberta holds a world record in BASE jumping; Hannah is an Olympic and X Games Medalist; Julia is also an Olympic medalist. They are all so accomplished, and also strong, determined, passionate and confident in who they are and what they do. They couldn’t be more perfect for the brand and what we stand for,” said Bobbi.

The ladies will themselves control their content, giving all the material a very personal spin. “There wasn’t anybody who could tell their stories better than they could, and user generated content is always more authentic than produced content. As GoPro sponsored athletes, these women were already creating content, so we gave them all of the control so that each story would be unique and personal, but also genuine in its message and promotion of our Long-Wear products,” said Alexis Rodriguez, Executive Director of Global Communications, North America, Bobbi Brown Cosmetics.

Long-Wear Life-Proof content will live on a campaign dedicated landing page on BobbiBrownCosmetics.com, and link out to the Bobbi Brown Cosmetics YouTube channel. Content will also be shared socially, across the brand’s Instagram (@BobbiBrown), Twitter (@BobbiBrown) and Facebook (Bobbi Brown Cosmetics) platforms and on each of the four athletes’ personal social media accounts with a focus on YouTube and Instagram: @juliamancuso, @hannahteter, @keliamoniz, and @mancinoroberta.

To view a sizzle reel featuring the athletes and what they do best

click here