Brands Talk Livestreaming at Alibaba’s $84.54 Billion 11.11 Event
Over the last 12 years, Alibaba's 11.11 Global Shopping Festival has grown from a little-known event with just 27 participating brands into the world's largest shopping festival. This year, a record-breaking 290,000 brands from around the world participated with the goal of engaging directly with more than 900 million consumers on the company’s platforms.
Among the top reports were those created by Spate, McKinsey, Kline, and NPD, ...
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