Pat McGrath Labs has launched the Bridgerton x Pat McGrath Labs Collection, marking the premiere partnership between the makeup artist, founder, and CEO of Pat McGrath Labs, with Shondaland and Netflix. The collection represents the first-ever beauty collab for the hit series, Bridgerton, which first aired on Netflix on December 25, 2020, which quickly became a pandemic must-see series. For the collection, Pat created a modern, royal-inspired makeup range designed to look great on every skin tone. The collection will be available on December 26 on

“I’ve always been inspired by the regency period for my couture shows,” Pat explained on a Zoom event promoting the launch. “This is regency-era beauty in a really modern way,” said Pat. She described it as a “dream collaboration” and a “very royal affair.” Pat was inspired to partner with the popular TV series after being pushed by a friend to watch it. She was inspired by, “the wisteria, the richness, the regality, and the beauty,” she said.

Bridgerton launched before vaccines were available when consumers were craving fashion and makeup looks due to social distancing.

According to Shondaland Chief Design & Digital Media Officer Sandie Bailey, Pat pushed the luxe modernity of Bridgerton beyond the screen with the collaboration. “We are excited to share it with the world. She is an icon and a global force in the beauty and fashion industry and shares a creative passion for projects that evoke emotion, making her a perfect partner as we expand the Bridgerton world. Pat’s dedication to accessibility for all skin tones in addition to high-caliber products is unmatched, making this collection a must-have for the Bridgerton audience and Pat McGrath Labs consumers alike,” said Sandie.

The makeup firm also announced a new muse for the collection, Ava Phillippe, daughter of Reese Witherspoon and Ryan Phillippe. “We came together in the DMs of Instagram,” said Pat.

“The color with which they depicted the regency period brought me joy,” said Ava about the collection. She also said that she’s inspired by Pat herself. “I love everything she highlights on her Instagram, which is something I fell in love with a while ago,” Ava noted. “What she acknowledges creatively rings true for me,” Ava explained. The wigs, the costumes, and the world of Bridgerton was also a draw for her.

The Bridgerton X Pat McGrath Collection includes:

MTHRSHP: Diamond of the First Water Six-Pan Palette: This multidimensional palette includes an array of eye blushes that are a hybrid of cream blush shadow that melts into the skin. “We put blush on the eyes sometimes backstage,” Pat explained. These are, “exquisite, perfect. You can create beautiful blush ombre lips with these tones,” Pat said.

Skin Fetish: Sublime Skin Highlighters: Shades include Incandescent Gold and Extreme Gold for “ethereal luminosity, metallic brilliance,” Pat noted. These are designed for “the eyes, body, cheeks, everything,” Pat explained. “So rich, so exquisite. I always want there to be that versatility,” she said, adding that everything is multifunctional.

Divine Blush & Go Trio in Love at First Blush: “Blush played such a big part in Bridgerton,” Pat said. The trio boasts three shades: Cherish, Nymphette, Venus Nectar; each are powder-based shadows infused with botanical oils for “beautiful translucent coverage,” Pat noted.