For CEW’s annual Beauty Awards, members spend hours testing, smelling and swathing products to be considered from a record-breaking 1,000 entries from more than 400 brands. Armed with the knowledge to select beauty’s best, 228 finalists were chosen, across 48 categories. To view this year’s finalists, click here.

Now in its 24th year, the Beauty Awards celebrate the most innovative new beauty products and continues to be the only beauty awards program selected by industry executives.

“As we celebrate CEW’s 65th Anniversary year, the Beauty Awards take on special significance,” says Carlotta Jacobson, President of CEW. “Because the awards were created to celebrate innovation, they demonstrate how our industry continues to evolve as it strives to meet the needs of beauty consumers.”

To keep categories relevant and up to the minute, this year CEW added Home Scent and Aromatherapy to its list of categories. For the first time CEW will award top beauty influencers with two awards, one for makeup and one for skin, in partnership with

All Beauty Award winners will be announced at a Luncheon at the New York Hilton in Midtown Manhattan on Friday, May 17. To register to attend, click here.