Beauty spanning coast to coast looks to meet the needs of consumers’ varied wish lists. From a bevy of beautiful new color products from Maybelline New York to a curated edit of makeup hues by Calabasas-based Kim Kardashian West to a beach-inspired, California-cool collection of texturizing hair products from LA-based Sexy Hair, here’s this week’s edition of Beauty Scene.

Maybelline New York

Maybelline is launching a new makeup collection featuring items for face, eyes and lips this month. The brand invited beauty writers, editors and influencers to a screening of “Project Runway” in Midtown Manhattan with style star Christian Siriano to introduce the new range. Some of the most notable new launches include Face Studio Master Chrome Jelly Highlighter, a water-based jelly formula infused with pearlescent pigments for a shiny, light-diffusing look. There’s also a new foundation franchise for the brand, Dream Urban Cover, which in a full-coverage protective makeup boasts a lightweight, breathable formulas and SPF 50 to protect against UV rays. Colossal Mascara has a new look and formula. The plumping mascara is now infused with twice the collagen to provide instant volume, while the mega brush applicator easily sweeps on for a dramatic look that doesn’t clump. Color Tattoo 24 Hour Eyeshadow features a new formula with intense payoff and enhanced blendability for a crease- and fade-resistant 24-hour makeup moment. In Lip, SuperStay24 Smile Brightener includes four new shades — Nude, Pink, Red, and Plum — created with blue undertones to cancel out yellow hues in teeth. And, there’s SuperStay Ink Crayons, soft bullets designed to provide up to eight hours of bright, matte color. They’re formulated with innovative elastic ink technology to form a thin layer of color for a weightless, comfortable feel.

Sexy Hair Texture Collection

Inspired by the laid-back vibe of southern California, Sexy Hair introduces a new Texture collection, which features a blend of ingredients like avocado and almond oils, along with tapioca starch, which absorbs oil and creates a touchable feel. The collection features five new products, each of which provide varying levels of hold and texture. The products also boast a beachy fragrance experience, featuring notes of bergamot, sea spray accord and solar orange. This collection, recommended for most hair types, is available as of June 2019 on

KKW BEAUTY Mrs. West Collection

Late last month, founder Kim Kardashian West launched a new KKW makeup range in honor of her fifth wedding anniversary. Housed in wedding photo-adorned packaging, the collection includes an eyeshadow palette, lipstick, lip liner, gloss, highlighter and blush. Each item is inspired by the beauty look that makeup artist Mario Dedivanovic created for Kim on her actual wedding day. “Everything about this collection is so special to me; the packaging, the beautiful versatile shades and the name, of course!” says Kardashian West. “Not only can you create the most beautiful glam looks with these products, but I love the idea that the memories from the happiest day of my life are celebrated in this collection.” Items include The Mrs. West Eyeshadow Palette, with matte shadows in flattering neutrals, and metallic shadows for a pigmented, pearlized finish. There’s also The Soulmate Gloss, which can be worn alone or with lipstick or lip liner; The Forever Highlighter for all-day luminosity; and The Flower Wall Blush, which has a creamy powder formula. The Mrs. West Collection is available on