Succeeding in the beauty industry takes many skills. Quick decision making. Strategic thinking. Innovative ideas. Having a grasp on the beauty landscape and its challenges supplements all this expertise. But acquiring the data to possess a holistic industry view can be difficult. Until now. CEW has partnered with NielsenIQ to provide you and your teams proprietary data in a webinar that will outline where the beauty industry is right now, and where it’s going, covering topics such as inflation, shifting consumer interests, and what to expect for Holiday 2022. Tara James Taylor, Senior Vice President Beauty Vertical, NielsenIQ, will share what beauty brands and retailers need to know for the fourth quarter and beyond during this 25-minute webinar, followed by Q&A, focusing on the following topics:
- 2022 State of Beauty & Inflation’s Impact: At the end of the second quarter, overall U.S. beauty sales have shown growth, reaching approximately $55.5 billion. However, the beauty industry is also experiencing a slowdown in unit sales as many consumers become more budget conscious. Prices in various categories, particularly within beauty, have been rising, with the total beauty price per unit up 11 percent in 2022 year to date. These price increases are shifting consumer behavior, especially among mature generational groups.
- Evolution of Skin Care, Cosmetics: The beauty industry continues to see a growing interest in clean beauty, especially in products that feature more sustainable and biodegradable packaging. Just within the fragrance category, consumer search for refillable packaging has increased over 155 percent from May to August 2022.
- Holiday 2022: Much like florals were ‘it’ for spring, glittery makeup looks are well on-trend for the upcoming holiday season, due in part to Euphoria-inspired beauty trends. From May to July 2022, search terms such as “illuminating” have spiked more than 1,653 percent on Sephora.com, and consumer searches for terms “sparkles/sparkling” have increased more than 184 percent on Ulta.com.
To keep you and your teams in the know on the latest beauty industry data and information that’s moving the needle, be sure to attend this exclusive and informative event.
