New entries are continuing to stream into CEW’s annual Beauty Insiders’ Choice Awards inbox, each with the hope of pinning down a coveted win for best new product launch of 2012.

Driving interest this year are many new elements to the event, which traditionally awards the most innovative products in 31 categories. For the coming year, several new categories have been added to the mix, such as Lip Treatment, meaning items designed to “moisturize and provide year round protection or anti-feathering benefits” to lips. Skincare tools is another new category, including hand-held exfoliators, laser light therapy tools and motorized or manual devices for the face or body. In addition to category winners, companies vie for the Indie Beauty Award and the Eco Beauty Award. CEW members judge entries based on innovation, delivery system and packaging.

Perhaps most notable is CEW’s expanded partnership with QVC for QVC Beauty Quest – the search for the next Big Thing in beauty. The program will have QVC searching among a curated pool of 600+ Beauty Awards entries at the 2013 Demo on March 6. One winner will be announced at CEW’s Beauty Awards luncheon May 17, who will be guaranteed a time slot on QVC. Staying true to QVC’s ideal beauty product qualifications, the shopping channel will be looking for a product and story that resonates with the QVC beauty customer.

The deadline for Beauty Award entries, without paying a late fee, is Sept. 28. Click to enter for a chance to win and to get more details about Beauty Awards.