Lilli Gordon is a finalist in this year’s CEW Beauty Creators Awards with First Aid Beauty Ultra Repair Cream, a product designed to soothe and hydrate all skin types, including sensitive skin.  The item, which is up for an Iconic Award, contains colloidal oatmeal, the only FDA approved ingredient to treat the itchiness and irritation caused by eczema. “If it’s effective on eczema, you can imagine how effective it is on normal, dry skin,” said Lilli.  Hear all about First Aid Beauty’s mission and its strategy to fill gaps in skin care, in a news segment that recently aired on Cheddar News.

Tune in December 1 to see if First Aid Beauty claims a CEW 2021 Beauty Creators Award for the Iconic category during a virtual Winners Celebration. More than 29 winners in as many beauty categories will be announced during this awards celebration. Click here to view all of this year’s Product Finalists. To attend the Winner’s Celebration, please click here.