Clairol is making the hit-or-miss shade selection process a bit easier with its new MyShade app. Powered by ModiFace, the app uses photo-realistic hair coloration technology to provide users with the ability to test any permanent at-home hair color products on their photos. Colors that were virtually tried are then matched to the closest Clairol shade. The MyShade app also features a virtual advisor, which personalizes hair color product recommendations by using an artificially intelligent hair engine. The app is available for available for iOS and Android. Read the full press release here.