The clinical skin care category is a complex field, spanning brands with storied research centers to modern brands created by practicing dermatologists. Intrigued by the varied origins of clinical skincare brands, Tribe looked to EMV, the company’s metric for social media engagement, to determine whether influencer conversations about clinical skin care differed significantly from those about natural or mainstream skin care brands. They also investigated how clinical skincare brands were working to cultivate active influencer communities, a common pain point for skin care brands in general.