Traditionally, high-end beauty brands focus their sales initiatives on specialized brick-and-mortar outlets, leaving inexpensive, mass market cosmetics for Amazon. However, according to a new report by One Click Retail the tide finally seems to be turning. Highlights of the report include:

  • Skin Care is the leading category in 4 out of the 5 countries
  • Prestige products were the fastest growers in both the U.K. and Germany and two of the major growth categories in the U.S. were Luxury Cosmetics (69% growth) and Luxury Skin Care (37% growth).
  • In Canada, Luxury Skin Care earned $300,000 in Q3, a far cry from the $25M earned by the category in the U.S. but more than double the sales over the same period in 2016.