Group buying is a retail shopping format in which consumers join together to save money on purchases and uses the power of recommendation and influence within a community network to drive purchasing behaviors. Group buying is a multibillion-dollar industry in China that has expanded rapidly due to the Covid-19 pandemic. In this report, Coresight explores the untapped growth opportunity that group buying presents for beauty brands and retailers globally, with learnings from Chinese group-buying platform Pinduoduo. There is an opportunity for beauty brands and retailers globally to leverage China’s group-buying strategies and concepts, as consumers are seeking value and recommendations through beauty communities.