Good things come in small packages. And in this case, beauty is what’s inside the box.

In an effort to raise awareness among beauty consumers, Cosmoprof North America (CPNA) has partnered with global subscriber beauty company, GLOSSYBOX, to produce Boutique, a one-of-a-kind box filled with prestige beauty items from a handful of select manufacturers exhibiting at CPNA 2014.

The Boutique GLOSSYBOX limited-edition box will debut in Las Vegas during CPNA, to be held July 13-July 15 at the Mandalay Bay Convention Center in Las Vegas, NV. CPNA attendees will be able to hand pick seven deluxe samples from 20 featured exhibiting brands in return for a recommended $20 donation. All proceeds collected onsite will benefit City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.

Boutique will go on sale to the public in August. The limited-edition box will feature seven pre-selected products and will be available for sale exclusively on Glossbox.com. Once it’s sold out, it’s gone.

Exhibitors participating in Boutique look to benefit from enhanced visibility on the show floor, as well as consumer and social media awareness before and after the event. Together, Glossybox and CPNA will design the box and select the brands for the collaboration.

“CPNA is very excited to announce this innovative, first-time collaboration with GlossyBox within a tradeshow setting. Traditionally the scope of the Boutique program has extended to only the show. Now, through this collaboration, we can bring these great products to consumers who cannot attend the show, while raising more money for a great cause, says Daniela Ciocan, Director of Marketing – Cosmoprof North America.”