BolognaFiere Cosmoprof announced today that Liza Rapay has been named the new head of North America Marketing to run Cosmoprof Las Vegas (CPNA) in partnership with the Professional Beauty Association. All North America marketing operations and functions will report to Liza in the new Cosmoprof North America office located in New York City.

Liza succeeds Daniela Ciocan, former CPNA Marketing Director. Liza brings 13 years of prestige beauty experience to the beauty trade show, most recently as North America Marketing Director for Clinique. She also held a position as Key Account Marketing Director where she successfully managed the biggest retailer in North America, growing their in-store and ecommerce business exceeding half a billion dollars in annual retail sales. Liza will report to Enrico Zannini, General Manager, BolognaFiere Cosmoprof, Director of Cosmoprof Worldwide.

Daniela has led the trade show for 12 successful years. During her tenure, CPNA more than doubled attendee participation, making CPNA one of the most awarded exhibitions in the beauty world. Daniela is currently pursuing her entrepreneurial ambitions.

“It has been an honor to serve Cosmoprof North America. I am proud of my contributions to the success of the show over the years and I plan to continue to support the beauty industry in my new endeavors, including serving as producer on the new reality beauty competition, The Look All Stars, and several other projects to be announced.”