After postponing the 2020 edition of Cosmoprof North America (CPNA) due to the pandemic, the largest B2B exhibition in the Americas is ready to welcome the beauty community back to the Mandalay Bay Convention center in Las Vegas this summer. The show, which will be held from August 29 to 31, will be the first to kick off the resumption of live events for the Cosmoprof international network and will follow safety guidelines such as capacity limits, physical distancing, and increased sanitation.
“We are looking forward to getting back to the show floor and meeting our community in Las Vegas again, all while ensuring a safe experience and following government regulations,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “New beauty brands and multinationals will be able to introduce their revolutionary technologies, product innovations, and new channels for distribution, packaging and manufacturing. With the strong first quarter performance and anticipated continued U.S. economic growth projected for 2021, specifically within the beauty industry, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return to the functional event space.”
The 18th edition of CPNA will feature several new initiatives. On the tradeshow flow, a special CBD Beauty area will feature beauty brands that utilize CBD as an essential ingredient in their entire product line as well as the suppliers that cater to them. Additionally, a new Mentorship Program will offer exhibitors the opportunity to capitalize on their time at the show with 20-minute one-on-one mentoring sessions with industry founders, CEOs and executives. Finally, for the first time, the event is partnering with multicultural think tank, Ready to Beauty, to launch a national #BankBlack banking and finance program designed to specifically support niche and emerging Black/African American beauty entrepreneurs and brands.
CPNA’s signature macro-sector divisions will return, including Cosmetics & Personal Care, Cosmopak and Professional Beauty. In Addition, over 15 seminars and workshops on a wide range of trending industry topics will be held as part of its CosmoTalks programming.
CPNA is offering CEW members 30 percent off registration with discount code: 2021CEW. Click here to register and purchase your ticket.