We missed seeing you at the 2014 Insiders’ Choice Beauty Awards Demo Wednesday, March 5, at the Metropolitan Pavilion in Manhattan. As you can imagine, trends emerged among the 600+ entries vying for a Beauty Award, all of which launched in 2013. So, we put together a list that captured some of the trends, along with the entries that targeted them. Enjoy!


Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.


Anti-Aging Mass

Garnier Skin Renew Dark Spot Treatment Mask: A 10-minute gentle facial mask with Vitamin C.

Anti-Aging Prestige

Grand Central Beauty S.M.A.R.T. Skin Perfecting Mask: A 15-minute detoxifying mask.
Revive Skincare Glycolic Renewal Peel Professional System: A professional 2-step peel system for at-home use with no downtime.

La Prairie Skin Caviar Luxe Sleep Mask: An overnight treatment designed to give noticeable results quickly.

ZO Medical Invisapeel Intensive Resurfacing Peel: Uses an enzymatic process to renew the epidermis.
Skyn Iceland Fresh Start Mask: This 10-minute weekly treatment polishes and re-texturizes skin.


Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.


Dior Instant Gentle Cleansing Oil: A gentle cleansing oil for the face and eye area formulated with pure lily extract.

Julep Bare Face Cleansing Oil: This antioxidant-rich cleanser aims to dissolve makeup, dirt and excess oil without over-drying.

Neutrogena Ultra Gentle Hydrating Cleanser: Uses a polyglycerin formula; fragrance free and ideal for dry, sensitive skin.

Shiseido Cosmetics America Ibuki Gentle Cleanser: An ultra-gentle cleanser for the younger consumer.


The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.

Eye Product Mass L’Oréal Paris Voluminous Butterfly Mascara: The Butterfly Brush extends and lifts outer corner lashes; designed to deliver 6X the volume.

Maybelline New York Volum’express The Falsies Big Eyes Mascara: Patented spoon brush and pro-keratin fiber formula aims to build 8X more volume without clumping.
CoverGirl Bombshell by Lashblast Mascara: Mega volume and dark intensity in one mascara for an over the top bombshell look.


Beauty companies took an artistic cue in delivering eye formulas in 2013.

Eye Product Prestige

Marc Jacobs Beauty Magic Marc’er Precision Pen in Blacquer: A liquid eyeliner inspired by a calligraphy pen.
Classic Cosmetics Jelly Eye Shadow: These jelly inspired shadows are cool to the touch and have a sponge-like texture.

Clinique Chubby Stick Shadow Tint For Eyes: Sheer, creamy color for eyes that never needs sharpening.

Jouer Cosmetics Crème Eyeshadow Crayon: Effortless application in a fast-drying formula with a built-in sharpener.

L’Oréal USA Luxe Em Michelle Phan Waterline Intense Color: A richly pigmented liner with long staying power.

Lancôme Artliner 24h Bold Color Precision Eyeliner: With its precision-tip foam applicator, a liquid eyeliner that lasts 24 hours.

TREND #5 CC Creams upped the ante in the alphabet soup of skin care.

Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.
Per-fekt Skin Perfection CC Crème: A silky-smooth color-correcting gel that protects and covers the skin.

Cover FX CC Cream Time Release Tinted Treatment: A color and complexion correcting cream with clinically-tested antiaging results.

Dior Airflash CC Primer Radiance Boosting Color: A spray that evenly delivers a lightweight mist with Photo-Smart Pigments to color correct imperfections and even out skintone.

Kate Somerville Illuminate CC Cream Broad Spectrum SPF: A multifunctional tinted complexion correcting cream.


Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.

L’Oréal Paris Advanced Hair Care Total Repair 5 Damage Erasing: L’Oréal set out to change consumers’ hair care regimens by stating that care was as important as cleansing and conditioning.

Pantene Repair & Protect Overnight Miracle Cream: An overnight treatment gives hair a wake-up call and won’t leave a residue on your pillow.

Dr. Dennis Gross Skincare Root Resilience Anti-Aging Scalp Serum: Stimulates the scalp to promote healthy hair.

Nexxus Youth Renewal Rejuvenating Elixir: Helps rebuild hair’s strength by reducing breakage in just seven days.

Zotos Age Beautiful Anti-aging Permanent Liquid: A gentle developer for use with AGEbeautiful permanent haircolor.


Lipcolor Mass

Revlon ColorStay Ultimate Suede: A buildable lipcolor that lasts for 16 hours.

Lipcolor Prestige

Givenchy Le Rouge: A rich semi-matte lipstick and leather accessory in one.
Cle de Peau Beaute Extra Rich Lipstick: A creamy, rich-textured lipstick that also provides smoothing moisture.

Urban Decay Revolution Lipstick: Revolution Lipstick delivers pigment-rich, long-lasting color plus creamy shine.