We missed seeing you at the 2014 Insiders’ Choice Beauty Awards Demo Wednesday, March 5, at the Metropolitan Pavilion in Manhattan. As you can imagine, trends emerged among the 600+ entries vying for a Beauty Award, all of which launched in 2013. So, we put together a list that captured some of the trends, along with the entries that targeted them. Enjoy!
TREND #1 BEAUTY GETS MASKED
Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.
Garnier Skin Renew Dark Spot Treatment Mask: A 10-minute gentle facial mask with Vitamin C.
Grand Central Beauty S.M.A.R.T. Skin Perfecting Mask: A 15-minute detoxifying mask.
Revive Skincare Glycolic Renewal Peel Professional System: A professional 2-step peel system for at-home use with no downtime.
La Prairie Skin Caviar Luxe Sleep Mask: An overnight treatment designed to give noticeable results quickly.
ZO Medical Invisapeel Intensive Resurfacing Peel: Uses an enzymatic process to renew the epidermis.
Skyn Iceland Fresh Start Mask: This 10-minute weekly treatment polishes and re-texturizes skin.
TREND #2 FACIAL CLEANSING BUZZ WORDS: GENTLE, OIL-BASED
Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.
Dior Instant Gentle Cleansing Oil: A gentle cleansing oil for the face and eye area formulated with pure lily extract.
Julep Bare Face Cleansing Oil: This antioxidant-rich cleanser aims to dissolve makeup, dirt and excess oil without over-drying.
Neutrogena Ultra Gentle Hydrating Cleanser: Uses a polyglycerin formula; fragrance free and ideal for dry, sensitive skin.
Shiseido Cosmetics America Ibuki Gentle Cleanser: An ultra-gentle cleanser for the younger consumer.
TREND #3 VOLUME DRIVES MASS MASCARA
The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.
Eye Product Mass L’Oréal Paris Voluminous Butterfly Mascara: The Butterfly Brush extends and lifts outer corner lashes; designed to deliver 6X the volume.
Maybelline New York Volum’express The Falsies Big Eyes Mascara: Patented spoon brush and pro-keratin fiber formula aims to build 8X more volume without clumping.
CoverGirl Bombshell by Lashblast Mascara: Mega volume and dark intensity in one mascara for an over the top bombshell look.
TREND #4 ART INSPIRED EYES: TINTS, WASHES, PIGMENTS
Beauty companies took an artistic cue in delivering eye formulas in 2013.
Eye Product Prestige
Marc Jacobs Beauty Magic Marc’er Precision Pen in Blacquer: A liquid eyeliner inspired by a calligraphy pen.
Classic Cosmetics Jelly Eye Shadow: These jelly inspired shadows are cool to the touch and have a sponge-like texture.
Clinique Chubby Stick Shadow Tint For Eyes: Sheer, creamy color for eyes that never needs sharpening.
Jouer Cosmetics Crème Eyeshadow Crayon: Effortless application in a fast-drying formula with a built-in sharpener.
L’Oréal USA Luxe Em Michelle Phan Waterline Intense Color: A richly pigmented liner with long staying power.
Lancôme Artliner 24h Bold Color Precision Eyeliner: With its precision-tip foam applicator, a liquid eyeliner that lasts 24 hours.
TREND #5 CC Creams upped the ante in the alphabet soup of skin care.
Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.
Per-fekt Skin Perfection CC Crème: A silky-smooth color-correcting gel that protects and covers the skin.
Cover FX CC Cream Time Release Tinted Treatment: A color and complexion correcting cream with clinically-tested antiaging results.
Dior Airflash CC Primer Radiance Boosting Color: A spray that evenly delivers a lightweight mist with Photo-Smart Pigments to color correct imperfections and even out skintone.
Kate Somerville Illuminate CC Cream Broad Spectrum SPF: A multifunctional tinted complexion correcting cream.
TREND #6 ANTI-AGING HAIR CARE
Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.
L’Oréal Paris Advanced Hair Care Total Repair 5 Damage Erasing: L’Oréal set out to change consumers’ hair care regimens by stating that care was as important as cleansing and conditioning.
Pantene Repair & Protect Overnight Miracle Cream: An overnight treatment gives hair a wake-up call and won’t leave a residue on your pillow.
Dr. Dennis Gross Skincare Root Resilience Anti-Aging Scalp Serum: Stimulates the scalp to promote healthy hair.
Nexxus Youth Renewal Rejuvenating Elixir: Helps rebuild hair’s strength by reducing breakage in just seven days.
Zotos Age Beautiful Anti-aging Permanent Liquid: A gentle developer for use with AGEbeautiful permanent haircolor.
TREND #7 LIPCOLOR: RICH, BUILDABLE
Revlon ColorStay Ultimate Suede: A buildable lipcolor that lasts for 16 hours.
Givenchy Le Rouge: A rich semi-matte lipstick and leather accessory in one.
Cle de Peau Beaute Extra Rich Lipstick: A creamy, rich-textured lipstick that also provides smoothing moisture.
Urban Decay Revolution Lipstick: Revolution Lipstick delivers pigment-rich, long-lasting color plus creamy shine.