Cosmoprof North America (CPNA) is partnering with LA Fashion Week (LAFW) to increase exposure of indie brands by gifting its curated BOUTIQUE beauty boxes to VIPs attending the shows and exhibitions, which will be held from March 15 to 18. Worth over $200, the boxes, which were designed by HTC Packaging, will feature several of the emerging brands participating in CPNA’s upcoming July tradeshow, including Eve Pearl Brands, Pink Pewter, My Skin & CO, Hue For Every Man and Royal Apothic.

“It is no secret that fashion and beauty are inherently linked,” said Daniela Ciocan, Marketing Director at CPNA. “We are thrilled to partner with LAFW to further combine these two worlds and give guests an exclusive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.”

Arthur Chipman, Executive Producer, LAFW, Executive Producer, said the opportunity will provide participating exhibitors the benefit of getting their products from the show floor and into the hands of clientele who may not have access to CPNA’s global beauty exhibition. “With so many celebrities, influencers and tastemakers at both our events, this collaboration brings tremendous value to everyone involved. We are thrilled to help indies get visibility and look forward to expanding the collaboration with CPNA in the future,” he said.

In addition to gifting, the boxes will also be on display at the LAFW events.