Cannabis, and CBD in particular (short for cannabidiol), is one of the hottest ingredient trends in beauty today, thanks to its powerful antioxidant, anti-inflammatory, vitamin-packed, skin-rejuvenating, calming, analgesic, anti-acne, anti-anxiety and cellular-regulating properties. CBD is a prominent cannabinoid found in cannabis, the plant that includes both hemp and marijuana. There are over 100 different cannabinoids, and CBD is by far the most extensively studied, especially since a number of states recently legalized marijuana. The ingredient is now popping up in an ever-increasing number of categories, including skin care, personal care, makeup, and even oral care. Users do not experience a ‘high’: CBD does not contain any THC (or tetrahydrocannabinol), the psychoactive ingredient linked to marijuana’s euphoric effect. Here, Beauty Insider reviews some of the newest CBD launches.

Cannabliss Organic

Ingredient used: Hemp oil grown organically in Colorado.

Positioning: Cannabliss Organic blends full spectrum hemp oil (the pure oil extracted from hemp that contains all the same cannabinoids and compounds found in the original hemp plant) with an ancient Korean herb extract as a base. Cannabliss Organic also infuses its formulas with herbs such as mulberry bark and panax ginseng.
Notable products: Revitalizing Face Serum, a certified, vegan serum blending anti-aging Korean herbs infused with full spectrum hemp oil, also features ginseng, vitamin C, resveratrol (a natural compound found in red grape skin), and hemp, a strong antioxidant. The brand’s Moisturizing Face Lotion also includes Korean herbs such as schisandra, as well as goji berry, which restores skin’s glow.

Differentiator: Cannabliss Organic occupies a luxury positioning. It is organically sourced, animal cruelty-free, preservative-free, paraben-free, non-GMO, and eco-friendly. The brand’s airless pump keeps formulas naturally preserved.

Milk Makeup – Kush Collection
Ingredient used: Hemp-derived cannabis oil.

Positioning: When Milk Makeup planned to bring out a vegan, high-volume fiber mascara, the brand knew it couldn’t use beeswax, a common binding component in mascara formulas. Kush Mascara is the brand’s vegan way to get volume and healthier-looking lashes. The product’s hemp-derived cannabis oil gives the formula a creamy texture that allows for smoother application, tug-free removal, and an additional conditioning benefit.

Notable products: Kush High Volume Mascara, KushFiber Brow Gel, Kush Clear Brow Gel

Differentiator: The cannabis oil in Milk Makeup’s Kush mascara conditions lashes, and continues to do so after the product has been removed. Kush is also vegan, talc-free, and cruelty-free.

Ingredient used: Hemp-derived full spectrum phytocannabinoid extract sourced from organic hemp plants.

Positioning: Vertly is focused on the analgesic, anti-inflammatory and calming benefits that phytocannabidoids offer. The brand merges the natural healing properties of CBD with plant-based, clean ingredients. In addition to organically grown, hemp-derived full spectrum phytocannabinoids, the brand’s products include nourishing plant butters and slow-infused herbal oils.

Notable products: Hemp Infused Lip Balm contains 25 mg of organically-grown, hemp-derived CBD, with coconut oil and in rose and peppermint scents. Hemp Infused Relief Lotion contains full spectrum CBD extract and arnica flower, and Hemp Infused Body Lotion is infused with 100 mg of hemp-derived, full spectrum CBD.

Differentiator: Vertly’s CBD extract is sourced from organic, USA-grown hemp plants which the brand combines with plant extracts to hydrate skin.

Lord Jones
Ingredient used: Hemp-derived, non-psychoactive CBD, contains no THC.

Positioning: Lord Jones Pain & Wellness formula topicals deliver full-spectrum whole plant medicine that provides relief from pain, inflammation and a variety of skin conditions.

Notable products: High CBD Pain & Wellness Formula Body Lotion contains 100 mg of CBD, suitable for sore muscles, joint pain and skin conditions. Each pump dispenses one milliliter of lotion containing two milligrams of CBD. Lord Jones High CBD All Natural Old Fashioned Gumdrops and High CBD Dark Chocolate Espresso Chews are made by hand in small batches with full spectrum, phytocannabinoid-rich CBD extract. They are said to act as a mood stabilizer and promote a sense of wellbeing. Each gumdrop and chew contains 20 milligrams of CBD.
Differentiator: Lord Jones’ CBD-infused lotion is rapidly becoming a cult product, cited by celebrities. The brand has acquired a hip factor, and is stocked in the minibars at the Standard Hotel. Lord Jones is also known for its gummies and chocolates.

Ingredient used: Cannuka uses a crystallized CBD isolate that is derived from hemp, and is 99.7 percent pure.
Positioning: Cannuka combines the healing properties of cannabis (CBD-derived from hemp), and Manuka honey, to provide skin therapy that calms and heals skin anywhere where there is dryness and inflammation. The brand’s name is a confluence of cannabis and manuka.

Notable products: Cannuka CBD Calming Eye Balm contains CBD’s powerful, anti-inflammatory properties that relieve skin, and reduce dark circles and puffiness. The balm’s Manuka honey repairs the top layer of the skin, together with vitamin E, hemp seed oil and rose hip oil.
Differentiator: Cannuka is a CBD and manuka honey collection whose mission is to relieve irritated and inflamed skin. Cannuka is certified by PETA as a cruelty-free brand.

CBD For Life

Ingredient used: CBD For Life uses 99% pure CBD extract derived from stems and stalks of industrial hemp.

Positioning: The brand’s cannabidiol-infused pain management and beauty products combine CBD with nourishing essential oils and other active ingredients to aid in reducing pain, inflammation, and stress, while promoting rejuvenation and vibrancy. The brand offers products for the face, body and hair.

Notable products: Pure CBD For Life Rub includes cannabinoid extract and cannabis sativa seed oil, as well as camphor and menthol, to ease aches and pains. Pure CBD Oral Spray delivers a high-level dose of hemp-derived CBD below the tongue, allowing for the fastest and most effective absorption, and to help with inflammation, stress and anxiety.

Differentiator: CBD For Life’s products are 95% naturally derived, and are free of GMO’s, parabens, phthalates, formaldehyde and artificial coloring. They are never tested on animals.