Dove, Nivea & Maybelline: Social Media Winners
Mass beauty brands grew exponentially in the social arena in 2011, showing they can play as hard as their prestige counterparts, said Maureen Mullen, Director of Research and Advisory Services at L2 Think Tank, a leading digital consultancy for prestige brands. Here are the campaigns that the brand said worked for them—and they may just work for you, too.
BY Aubree Mercure | PUBLISHED April 2, 2012
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