On Saturday, May 9, Dr. Barbara Sturm will host a live global fundraising event, #STURMMASKATHON, inviting participants around the world to apply beauty face masks during an interactive live experience featuring conversations with celebrity guests, education, music and self-pampering. The goal of the event is to raise awareness and funds for the relief initiatives of The World Health Organization’s Covid-19 Solidarity Fund and First Responders First. Upon registering for the free event, attendees are encouraged to donate to the two organizations and will also have the opportunity to participate in a live fundraiser when the program begins.
“This is an initiative that we are incredibly passionate about,” said Dr. Sturm, who committed to making contributions to the two charities on behalf of her brand. “We hope to create a network of support for everyone around the world and raise funds to donate medical masks where they are needed the most.”
Ahead of the #STURMMASKATHON, participants who sign up will be mailed a complimentary Dr. Barbara Sturm face mask sachet (while supplies last) and those unable to receive the send-outs for the May 9 date will have access to a DIY face mask recipe.
During the maskathon, Dr. Sturm will be joined live and via video message by celebrities and special guests including Johnny Depp, Hailey Bieber, Colton Haynes, Tiwa Savage, Paris Hilton, Lisa Rinna, Dr. Jake Deutsch & Cure Urgent Care, Maria Sharapova, Sabrina Elba, Olivia Culpo, Prof. Peter Hotez, Alessandra Ambrosio, Jordana Brewster, Lais Ribeiro, Emma Grede, Devon Windsor, Anastasia Soare, Eli Mizrahi, Shanina Shaik, Dina Asher-Smith, Dr. Belisa Vranich, Luke Eisner, Nicky Rothschild, Karolina Kurkova, Brad Goreski, Simon Huck, Sofia Sanchez de Betak, Moj Mahdara, Chris Robshaw, Maya Henry, Xenia Adonts, Claire Thomson-Jonville. Additional guests will be announced as they are confirmed.