Edgewell Personal Care Company has announced it will buy Jack Black LLC, the leading men’s prestige skin care brand in the U.S.

Jack Black was founded in Dallas, TX in 2000, and offers a wide range of products including skin care, body care, shaving, hair care, fine fragrance, razors, and gift sets.

Edgewell, which has competed against Jack Black with Schick Hydro and Bulldog Skincare, will use the acquisition to expand its personal care portfolio and drive its growth in the luxury men’s category.

“The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio based on its unique brand positioning, prestige channel footprint, and product assortment,” said Colin Hutchison, Edgewell’s Chief Operating Officer. “This acquisition creates opportunities to expand our personal care portfolio in growing categories in the U.S. and globally, while nurturing the strong brand equity that the Jack Black founders have developed.”

Jack Black’s largest markets are in the U.S. and Canada, and the brand also boasts strong ecommerce growth and penetration via the online platforms of its prestige retail partners, Amazon Luxury Beauty, and its own website, getJackBlack.com.

“This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” said Curran Dandurand, CEO of Jack Black. “We’ve built our leadership position in the U.S. by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”

The transaction is expected to close in the second quarter of 2018. Terms were not disclosed. Edgewell will discuss the acquisition in further detail on its earnings call scheduled for February 8, 2018.