In recent years, DIY beauty has quietly experienced a coup. No longer relegated to just brown sugar body scrubs and oatmeal masks, there’s been a shift to more sophisticated DIY beauty services, such as facials, manicures, pedicures and hair color as a response to the wallet-conscious millennial consumer, but taking into consideration the growing trend toward more natural products. To that end, many beauty brands are upping their DIY offerings, rivaling prestige natural skin care products and in-salon services for hair color and manicures. From a heat-it-yourself moisturizer that comes with its own beaker, to a professional-level cat eye, here are some of the latest launches that make primping chez vous better than ever.

Skin Care
In the skin care realm, DIY hydrators created with natural ingredients are popular for their low-cost, but thankfully they also lack many preservatives. Beauty company, LOLI, offers organic, pre-blended base formulas and optional mix-ins so consumers can create personalized facial cleansers, moisturizers or masks. The products arrive in separate food-grade, glass yogurt jars with step-by-step instructions for how the user can create a customized beauty recipe.

Celebrity makeup artist Veronica Lorenz created the Vamp Stamp VaVaVoom winged liner stamp, patented in 2014 and launched in 2017 to repeated sold-out status and viral videos. The product is a cat-eye eyeliner stencil that makes the dreaded task of drawing perfect (matching) wings a breeze.


Sally Hansen offers tons of DIY nail products that make skipping the salon a reality. The brand’s Chrome Manicure collection makes it super simple to achieve an on-trend metallic mani in the privacy of one’s own home. The no-light kit comes in four on-trend shades — Peacock, Rose Gold, Gunmetal and Holographic. This easy-to-use Miracle Gel kit ensures making a metallic manicure masterpiece a snap.


Hair mask treatments have come a long way. Industry favorite Olaplex offers an at-home version of its famed in-salon treatment called Olaplex Hair Perfector No.3. Designed to be used once a week to boost and strengthen hair, the product helps maintain structure, integrity, softness and shine, leading up to the next service at the salon.

Revlon One-Step Volumizer Hair Dryer’s oval brush design takes far less time than a traditional blow-out and leaves hair shiny, volumized and as close to a professional styling session as one could achieve at home. Plus, it’s only $60.


Fragrance companies are also offering DIY options, which allow consumers to create their own bespoke scents. Commodity, for example, offers a unisex Discovery Set, where users can opt to wear eau de parfums from its Platinum, Black and White collections, alone or layered for a customizable experience.