About two years ago, gel nail services took the professional market by storm. Promising up to three weeks of glossy, chip-free polish, women addicted to perfectly manicured nails quickly adopted the salon super-mani. But, there was one nail player obviously missing from the game: Essie. That’s changing this month with the launch of Essie Gel.
A marketing whiz and champion for authenticity, the new President of Maybelline New ...
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